PUMA announces the winner of its search for Liverpool’s most promising unsigned act as My Emergency!.

This five-piece band on the rise will support Kids in Glass Houses at the PUMA Liverpool gig on 30th April at O2 Academy 2. Also playing at the gig will be runners-up The Jives.

In addition to supporting one of their favourite bands, My Emergency! will win a host of other prizes from PUMA to kickstart their career over the next 12 months. This includes a year’s consultancy with leading music industry professional, Ewan Grant, who has 20 years’ experience, including involvement in the managment of Feeder and many other worthy credentials at Universal Music and Ministry Of Sound.

Ewan was on the panel that selected the winning band and runner-up, alongside Kids in Glass Houses’ drummer Philip Jenkins, Lisa Lindahl of PUMA and Liverpool Daily Post music blogger Peter Guy.

Grant says of My Emergency!, “First and foremost I thought the quality of their songwriting showed real potential. The production of their demo track was good for a new band too and their MySpace is very user friendly for fans. It’s great to be working with fresh, raw talent at such an early stage in their career – I’m looking forward to helping My Emergency! shape its future.”

Obviously, PUMA will be helping My Emergency! to look great as they build their profile – they’ll be kitting the boys out with gear from the brand’s legendary lifestyle ranges and re-releases from the heralded PUMA Archive collections.

PUMA will also whisk the band into a professional studio to record two tracks that’ll be released digitally and supported with a strategic promotional campaign, including a PUMA photo shoot and six-date UK live tour.

The five members of My Emergency! are Karl Eginton (24), Sean Ryman (23), Adam Bromilow (21), Ben Fenlon (23) and Stephen Jones (23). They formed just a year ago and immeditately supported established bands Say Anything, Innerpartysystem and Attack! Attack! in their first three gigs. Their influences range from hip hop to heavy rock and pop, culminating in a musical style of intricate verses and catchy, singalong choruses.

Commenting on what winning PUMA Liverpool means to them, lead singer Karl says, “Being fans of Kids In Glass Houses and knowing that there are a lot of great bands in Liverpool right now, it means a great deal to us to know that their drummer was one of the people who chose us to play with them. We’re really grateful for the opportunity that PUMA’s given us and are glad that people are enjoying the music that we’ve worked so hard to create over the past year.”

Applications for tickets to see My Emergency! and The Jives support Kids in Glass Houses on 30th April at O2 Academy 2 have closed. However, the last few pairs can be won at a silent disco at the PUMA store at Liverpool One, 19 Paradise Street, Liverpool, L1 3EU on Thursday 23rd April 09.

For more information on the gig and PUMA’s Liverpool search for unsigned talent, please visit www.pumaliverpool.com.